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Luxury Home Marketing Plan

Luxury Home Marketing Plan

The Institute For Luxury Home Marketing Aside from being one of the leaders in distressed home marketing in our coverage area we are a leading luxury home brokerage as well. Henry and his team are Certified Luxury Home Marketing Specialists through The Institute For Luxury Home Marketing.


Additional marketing items in addition to our regular marketing plan:

Luxury Professional Photography

Professional Photography

Professional enhanced photography and virtual tour to be used in print media, and websites. See sample.

Luxury Soirée

Brokers open Lunch / soirée

Inviting the top luxury home professionals in the market area.

Luxury Print Media

Print media

National exposure though magazines like Dupont Homes, the Wall Street Journal, Unique Homes. View sample.

Luxury Brochures

Quality Brochures

High Quality laminated brochures at the property.
View sample.

Luxury Magazine Inserts

Magazine Inserts

Local Luxury Home magazine insert. View sample.

Luxury MLS

Syndication on MLS

Syndication of the listing data on International website ProxioPro (the International MLS)

Luxury Social Marketing

Social Marketing

Social Media Marketing through Facebook, Twitter, Pinterest.

Luxury Search Miami Real Estate Now

Web Marketing

Extensive web marketing exposure through Google Pay Per Click, Craigslist and a robust CRM platform housing thousands of Buyers registered on our site Search Miami Real Estate Now

Luxury BRIC Exposure

International Exposure 

Targeted exposure to BRIC countries (Brazil, Russia, India, China) through web syndication and ads on local property websites. We have staff fluent in Russian and Hindi.

Luxury Benito Team

The Benito Team

Six Full time Buyers Agents responding to Buyer inquiries, holding open houses.

Luxury Staging

Staging Recommendations

Staging recommendations and bids when needed.

Luxury Repair Recommendations

Repair Recommendations

Repair recommendations and bids provided in the marketing plan if ecomonically feasible.

Luxury Networking


Networking as a member among top business professionals as part of the largest Chamber of Commerce in Miami.



In our market distressed properties account for over 40 percent of all sales.

Bank, or Corporate Owned is not always a negative connotation (even in Luxury Homes) and Buyers in each price range are seeking opportunities. By working with a firm that is well known locally for selling corporate owned properties it creates interest in the property and that interest results in offers / reduced DOM. Effective multiple offer management and negotiations for our Sellers bring out the best price versus marketing it traditionally.

For further details or inquiries feel free to reach us at VIP@BenitoREO.com


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